The Shameless editorial collective. Photo by Robin Hart Hiltz.

Flip through the pages of Shameless, a feminist magazine for teen girls, and you’ll find a debate about the value of corporate social responsibility titled “When Oppressive Corporations Do Progressive Things” alongside a first-person call for self-acceptance, “Shame, Beauty and Women of Colour.”

It’s not exactly Seventeen, and that’s the whole point — or at least it was. “When we started, we defined ourselves as what we aren’t,” explains Sheila Sampath, the magazine’s editorial director. “Now, we no longer have to do that. It’s more about what we are.”

Shameless was born out of a Ryerson University classroom seven years ago, founded by students Nicole Cohen and Melinda Mattos to redress the deficiencies in mainstream teen magazines. Sampath, who joined the team as art director early on, is now running the show — and providing day-to-day continuity within the all-volunteer team. The magazine’s 10 or so editors are joined by outreach volunteers, including those who run the Wire, a journalism training program for high-school girls.

“I wish I’d had Shameless when I was a teen,” says Sampath, pointing out that, refreshingly, it doesn’t assume its audience to be straight, white, and middle class.

Shameless is overtly activist, with a mission statement that reads, in part, “We understand that many of the obstacles faced by young women lie at the intersection of different forms of oppression, based on race, class, ability, immigration status, sexual orientation, and gender identity.”

Its target demographic — vocal in its appreciation — usually finds the mag in school libraries, but Shameless is also available on newsstands and finds many fans in older age groups, too.

The indie title aims to provide a sense of community for those who are “different”—in viewpoint or ethnicity. “It really is validating to see yourself reflected in print,” Sampath says. “We’re trying to redefine what’s normal.”

Emma Woolley at Shameless has provided a comprehensive overview of why International Women’s Day still matters. The upshot is that while the last century has seen improvements for women—especially white, economically privileged, heterosexual, cisgendered ones—that oppression is still the norm around the world and around the corner.

Recently Wendy Glauser wrote on the This blog about the uses of “girl power” imagery in the marketing of Plan Canada’s “Because I Am A Girl” campaign. Keshet Bachan yesterday responded with an interesting post at GirlsReport, about the tensions and harmonies of radical and liberal feminisms. One of Canada’s most radical feminist actions was the 1970 Abortion Caravan, which travelled across the country demonstrating for reproductive justice and ended up shutting down parliament in a spectacular protest that played an important role in securing reproductive sovereignty for Canadian women. Nick Taylor-Vaisey interviewed Barbara Freeman last spring about the caravan and the agressive media strategy its activists used.

I’ll also direct your attention to Katie Addleman’s cover story from our July-August 2010 issue on why voting reform is a feminist issue. It’s worth remembering that Canada ranks shockingly poorly for women’s representation in elected office — below rich European countries like Norway and Sweden, but also below troubled, impoverished states like Iraq, Afghanistan, and Burundi.

Not all change comes at the ballot box, of course, through capital-P Politics. Arts and culture play a huge part in changing social mores. In November 2008 we published Alison Lee’s popular cover story on feminist pornography, and the ways in which women are reclaiming porn, both as consumers and producers (that essay appears in the 2009 edition of Best Canadian Essays, by the way). Last summer, Natalie Samson interviewed Canadian rapper Eternia about the gender dynamics of hip hop, a world in which macho swagger is the norm and female MCs struggle to break through with audiences. Finally, I’ll slip in a link to my own post about the crazy masculinity-panic that seems to periodically afflict the media, and serves to obscure hard truths about the actual gender dynamics of our society.

I highlight these examples of our reporting on issues of feminism and women’s rights because I think it’s important to say that while we’ll mark International Women’s Day, gender justice—for This as a media outlet and an organization—is not now, and will never be, a “special occasion,” relegated to one day of the year. The struggle for gender equality is one in which This has participated for 45 years, and we intend to continue—today, tomorrow, all year, every year.